Those touting the end of packaged software “don’t share the same reality as consumers,” says Fischer.
Nintendo has said the rise of low-cost smartphone and downloadable games has not forced a shift in focus to digital sales, and dismissed the notion of increased digital revenues impacting on retail sales.
Speaking at the European 3DS launch event in Amsterdam last month, Nintendo of Europe’s MD of marketing and PR
, Laurent Fischer, told us: “We have been very clearly communicating for a long time that the packaged software or retail market is the one that’s going to drive the mass market.
“We have never seen any link between growth in the mobile gaming market and decrease in the normal software market. It’s two different markets, two different topics. We couldn’t find any evidence of those two markets being linked.”
Fischer is dismissive of the eagerness with which the industry jumps on new trends, saying that until consumers show a real appetite for fully digital distribution, the high street will always be Nintendo’s priority.
“It’s the users that decide it,” he said. “Every time we have a new technology or trend coming in, every time people say: ‘That’s the new expectation. It’ll be the mass market in one, maybe two or three years.’ You can bet it’s always wrong.
“Sometimes it’s quicker than anyone expected, sometimes it’s dead before we can even talk further about it, and sometimes it is five or ten years later than anyone planned. None of us can tell that.
“People who talk about the end of physical media don’t share the same daily reality as most consumers.”