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Thread: Atari launches Atari GO, with plans to 'reinvent' classics for social gaming

  1. #1
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    Atari launches Atari GO, with plans to 'reinvent' classics for social gaming


    Atari GO is a games as a service initiative that drives online games to every viable platform through strategic distribution partnerships, affiliate programs and programs to help game developers navigate the increasing complexities of reaching a fragmented casual and social audience wherever and whenever they play.

    Atari Games Online initiative (ATARI GO) is built upon five pillars of service designed to connect great games to online gamers across a number of platforms:
    • The Independent Developer Program will cultivate great new games and support it with the strength of the Atari brand, marketing and platform support and analysis.
    • The Affiliate Program will identify and monetize those millions of players who love Classic Atari games and play unauthorized copies of them all across the Web. Atari will encourage the popular independent sites currently distributing unlicensed games based on Atari IP to partner with the company, and share in the revenue and growth of the online portfolio. This will start with genuine online versions of Atari's Arcade Classics that these affiliates can embed in their sites.
    • Distribution Program is focused on identifying and partnering with top portals, social networks and game aggregators to expand Atari's audience.
    • Marketing and Platforms support will help developers reach their potential through best practices in PR, marketing, metrics and analysis. Atari will also help developers navigate the increasing complexities of online publishing through registration, inventory management, monetization tuning and advertising support.
    • Atari IP Development will also continue as Atari leverages its classic portfolio and new IP for the casual online marketplace.


    Atari GO Affiliate Program

    Atari GO Developer Program

    source - Atari GO | Atari Video Games

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    Play free Atari games - HERE
    Last edited by Stomp_442; 09-23-2010 at 06:16 PM.

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    I don't know what to take of this. So essentially they want to make officialy branded Flash games and make money off of them like Zynga rather than the free knock offs that are all over the net now. I'm sure that will go well for Atari. (Sarcasm)

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    I cannot make out what Atari is trying to accomplish either.

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