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Thread: Ubisoft CEO Not Satisfied With Wii U Sales

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    Ubisoft CEO Not Satisfied With Wii U Sales

    Ubisoft CEO Not Satisfied With Wii U Sales

    But says they will improve


    Ubisoft has been cruel and kind to Wii U recently. Of course there was the now infamous announcement that the publisher would be delaying Rayman Legends until September to allow for a multiplatform release, then it made a peace offering with the announcement of an online challenge mode for the delayed game that would be available exclusively in the Wii U eShop this April.

    It didn't stop there in its appeasement, however, as the company announced a Wii U eShop sale in North America for all six of its current Wii U retail games, knocking 30% off the full price.

    Ubisoft has arguably been very supportive of Nintendo's new system, despite the delay of Rayman Legends. As mentioned, it already has six games available on Wii U and very recently it announced Watch Dogs would also be coming, showing that it does still back the console.

    In a recent interview with GameKult, Ubisoft CEO Yves Guillemot was asked if Rayman Legends' delay signaled that his company was lessening its support for Wii U. Guillemot responded by saying the following (translated from French):
    No problem with the Wii U. In fact, we saw the opportunity, by giving more time, to have the best game ever made for the Wii U. Teams began to show what they made with the whole social aspect, which they will release in April. This makes it possible to make a social part which was impossible until now, and additional bosses. The goal is to make one of Ubisoft's best games. The team is fully on Wii U to do that, but it also works on other generations, to arrive on several generations at the same time.

    Guillemot said Ubisoft was not wholly satisfied with the sales of Wii U after the holiday period and that it was monitoring the situation closely. He appeared confident sales of the console would pick up soon though, saying that he trusted Nintendo to boost the system's prospects:
    I don't have a recommendation, Nintendo is big enough to analyze the different things to do. Many games are coming soon, which should help the machine to resume sales.

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    I hate this catch 22:

    Third parties don't like the console install base, so they don't release games for it.

    Consumers don't like the lack of games, so they don't buy the console.

    Only the dedicated fans will buy a console on the promise/expectation of games. And I'd say with 400,000 units sold in the first month, that pretty much covers that market.

    What's left of the market needs games to come out before they will buy. And with the absense of any new retail content in Jan/Feb, makes it hard for consumers to pull that trigger.

    For me, I'm in the fan base that will buy a Nintendo Console on day1. When it comes to PS4, I'm on the second-tier market and will need to see several games of interest before I buy. (and my range of interest has never been narrower as it is today, so it may be a while).

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