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Thread: 'Wii U will disrupt the market like DS' - Reggie

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    'Wii U will disrupt the market like DS' - Reggie

    It's a good day to be a Nintendo gamer today, with both Zelda Skyward Sword and Mario 3D Land hitting store shelves. But what of the future of Nintendo gaming, namely next year's release of the Wii U?

    Nintendo of America president and COO Reggie Fils-Aime has once again been outlining his thoughts on what it will take to make the Wii-U a success, in an interview with the Games blog.
    Asked what it will require to succeed when the console launches in 2012, Fils-Aime said he believed that "The Wii U has to deliver a differentiated experience that can only be brought to bear through the use of these two screens."
    He added: "If all we do is a beautiful game in HD, it's been done before. We have to take advantage of the second screen, we need to take advantage of the connectivity that the system will offer."
    Yet if Nintendo could succeed in doing that, Fils-Aime believes it would have a similar impact to previous Nintendo game changers like the DS and Wii and the company clearly has high hopes for the Wii U.
    Fils-Amie concluded: "We believe that we will yet again disrupt the market the same way we did with DS and Wii."
    Nintendo President Saturo Iwata has previously said the Wii U will learn from 3DS's bitter lesson.

    thanks to bmarlo for this signature

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    This sounds like marketing talk... which is what Reggie does in a public setting. NTDOY.PK or Nintendo's stock has taken a beating due to a strong yen (when they convert US $ and Euros... it equals less money...), poor software sales and poor 3DS sales. So, Nintendo needs a win and they need it now.

    The Big gamble will be the "tablet approach". If they can get angry birds and "swipe ninja word puzzle brabble" sold for a dollar on the system they can fight off all the $1 ipad/touch phone sales. The price point per game issue absolutely needs to be addressed next generation-- and it will.

    "market disruption" is more than innovative technology, its broadening your user/costumer base and how things are sold to your "market". The opportunity for the next gen is getting the casual markets "tablet" purchase and the hardcore gamers/17-35 male demographic to merge once again. I can see a Wii-U being sold (w/pretty awesome specs) for $300.00 and the family gets an extra screen, web browser, netflix/hulu screen, tablet game thingy and a whole new way to enjoy the console experience. There will be on-line renting of games, on-line memory storage and different strategies for "points-of-sale" by all three parties.

    Reggie and all these key-figures love when we speculate what their comments mean, we're talking about it and creating a buzz. Hey, I'm excited for a new Nintendo product and think that if the "smart phone price point" issue can be addressed Nintendo will take 1st place again next gen... they are already posed to be the first out the gate!


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