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American Heart Association Endorses Wii
From the joint American Heart Association and Nintendo May 17, 2010 Press Event:
The Nintendo Wii as well as copies of Wii Fit and Wii Sports Resort will soon display a stamp of approval from the American Heart Association. The official AHA labels displayed on Wii retail boxes are part of a partnership between Nintendo and AHA to promote physical fitness through "active-play video games," according to a joint statement. The Wii console, and Wii Fit Plus and Wii Sports Resort games will be officially endorsed and branded by the AHA. The new labels should appear this summer. Nintendo and AHA have also launched a website, activeplaynow.com, with information on living healthy lifestyles.
The AHA is focusing on the "active play" initiative to reinforce their recommendation of 30 minutes of active play a day for 5 days a week to promote better health, emphasizing that Americans spend more than eight hours a day sitting down. "Showing people accessible ways to stay active has been a part of our mission for decades, but our research reports 70% of Americans are getting no regular physical activity," said Clyde Yancy, M.D., president of the AHA, in a statement. "Nintendo has demonstrated clear leadership in active-play video games with the popularity of the Wii system, and I'm confident that together we can encourage Americans to become more physically active."
Nintendo is promising to host a summit meeting with medical, self-help, and other health industry professionals to help tackle issues of physical activity in children and the world population in general.
At the press conference in New York City, Nintendo and AHA representatives, including Nintendo of America's Cammie Dunaway, discussed the importance of physical activity in America and demonstrated the Wii Fit Plus. No new products were announced and the Wii Vitality Sensor was not mentioned. However, the AHA approval and endorsement does give Nintendo's release of the Wii Vitality Sensor, a device to monitor heart rates and help with biofeedback stress reduction techniques, a strong home/persona fitness and health niche from which to fend off Sony and Microsoft.
Sources: WiiHacks News-posted by Stomp_442, Nintendo and American Heart Association, engadget.com, CNet.com
Last edited by Gen3SF; 05-17-2010 at 12:20 PM.