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Thread: Nintendo Not Afraid

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    Nintendo Not Afraid

    Nintendo is not afraid of any other Company taking over reigns so to speak on the Gaming Industry!!

    Quote Originally Posted by Wall Street Journal
    apanese videogame maker Nintendo has had a successful run in recent years with both its Wii console and DS portable game device outselling rival devices. But now industry watchers are asking questions about how much longer Nintendo can keep up its momentum. In a presentation on Wednesday, the company unveiled a number of new games it hopes will continue to drive growth in the short term.

    Nintendo of America President Reggie Fils-Aime spoke to the Wall Street Journal about his thinking beyond the new games:

    WSJ: In Nintendo’s presentation, the first two pieces of software discussed for the new DSi XL portable game device were “America’s Test Kitchen,” a collection of recipes, and “100 Classic Books.” Is Nintendo positioning the DS to be a broader entertainment device?
    Fils-Aime: We’ve always said that both the Wii and DS are entertainment platforms. (The brain teaser quiz games) Brain Age and Brain Age 2, for example, aren’t traditional games. These are ongoing initiatives to expand our user base.

    WSJ: But at the same time, consumers have a broader selection of entertainment options with devices like Apple’s iPod touch, iPhone and the soon-to-come iPad and free-to-play games on Facebook. How do you compete with that?
    Fils-Aime: In the end, all consumers have the same amount of time. We eat, we sleep, some of us work, some of us go to school and everything else is entertainment. In that framework, Nintendo competes with mainstream entertainment, new media and other forms of entertainment like listening to music. From Nintendo’s perspective, we’ve been more innovative (than others).
    Our philosophy has always been that we must do one thing exceptionally well in order to then encroach on other devices’ time. When we launched Wii, we created first and foremost a gaming platform. What I think we’ve been able to do is to add other elements to make it more competitive.
    The DSi is also first and foremost a gaming device. That makes our approach different than some of our competitors who put out devices that are okay, but not great in a variety of different areas.

    WSJ: Why don’t you enable your devices for high-definition graphics? Doesn’t that hurt demand over time?
    Fils-Aime: When (lead developer) Mr. Miyamoto and the software development teams at Nintendo conceptualize a game that the current hardware can’t execute then that is our signal to begin thinking about the next-generation hardware. Simply making the Wii HD compatible doesn’t advance the gaming experience.

    WSJ: Microsoft is working on controller-free gaming technology and Sony is developing a motion controller. Both are slated for later this year. Are you worried?
    Fils-Aime: We do not fear any competitor. Motion controller has been a key part of the Wii proposition since its launch. We’ve sold over 60 million remotes, and it’s an integral part of our experience. We know how hard it is to create that experience, and we’re confident that we’ll continue to innovate in that experience much faster than any competitor.

    WSJ: What is Nintendo’s future vision and how is it going to keep up the momentum?
    Fils-Aime: In the near term, our focus is to, on one hand to launch great compelling software for the Wii and DS, as well as to continue to evolve on the hardware and accessories front like DSi XL and the Classic Controller Pro controller for the Wii. The E3 (industry tradeshow) will be a better opportunity for us to share what’s next for the holidays. Our focus is to continue to driving the category the way we have for the last five or six years.

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