Oct. 20 (Bloomberg) -- Sony Corp.’s PlayStation 3 outsold Nintendo Co.’s Wii console for the first time following a $100 price cut, helping the U.S. video-game market end six consecutive months of declining revenue.
Hardware, software and accessory sales in the world’s largest video-game market rose 1 percent to $1.28 billion last month, researcher NPD Group Inc. said yesterday in an e-mailed statement. Sales of Tokyo-based Sony’s PS3 more than doubled to 491,800, while those of the Wii fell 33 percent to 462,800. Microsoft Corp.’s Xbox 360 sales gained 1.6 percent to 352,600.
Sony’s reduction of the PS3 price on Aug. 19 helped reverse an industry slump that had been exacerbated by the absence of new hit games. Industry revenue is down 13 percent through September, NPD said. Redmond, Washington-based Microsoft lowered the price of its most powerful console, the Xbox 360 Elite, by $100 to $300 on Aug. 27. Kyoto-based Nintendo followed a month later with a 20 percent price cut for the Wii.
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