LG to Launch 84 inch Ultra Definition 3D TV in 2012
Boasting a massive 3840×2160 resolution, LG’s connected 3D TV will offer resolutions of four times that of existing HD panels, half way to the Super Hi-Vision standard proposed by NHK and the BBC, although there won't be any consumer content available to take advantage of such resolutions for a while yet.
LG is pushing the limits of home entertainment innovation with this 3D UD TV,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “We are bringing together all our Smart TV and 3D knowledge in the 3D UD TV in order to demonstrate to the CES audience that LG is committed to being the world’s leading brand for immersive home entertainment in 2012 and beyond.” 3D Depth Control will allow users to customise their viewing experience by controlling the 3D effect while 3D Sound Zooming provides users with 3D sound.
LG will include the Smart TV ecosystem, which comprises of over 1,200 apps and gives users access to a growing range of premium content services such as the 3D Zone where viewers can select from a wealth of 3D movies. The imbedded 2D to 3D conversion engine expands the availability of 3D content too although 'on-the-fly' 2D to 3D conversion has failed to impress in the past.
This story should interest anybody who enjoys the flicker free images and low weight glasses of LG’s film patterned retarder technology but are disappointed by the loss of resolution.
There has been an on-going battle between active 3D TV manufacturers and passive 3D TV manufacturers, with the active group (like Sony and Samsung) highlighting the loss of resolution of current passive 3D TV technology. Ken Hong from LG Newsroom told 3D Focus that although the company concedes that mathematically the resolution is half of active systems, the perception by people is not half, using the analogy of the photographic camera market’s obsession with megapixel ratios which has now calmed down.
“We look at the photography industry a lot when we talk about 3D because we are seeing primarily the same sort of discussions. For us, the end of the 3D battle is not about resolutions but I guess we would lose that fight if it came to just that one issue.”
When asked when and where this goliath 3D TV will be released, Ken replied “Markets and pricing has not been determined yet but we are very committed to having this rolled out before the middle of 2012."
The current Blu-ray standard does not support such high resolutions so for the short term, LG's flagship 3D TV might appeal to corporate users and rich home threatre enthusiasts.