EA Buys PopCap For $750 Million
EA have announced that it is to buy PopCap, most known for Plants vs. Zombies and Peggle for a total sum of $750 million.
The acquisition will cost $650 million in cash and a further $100 million in stock, here's what John Riccitiello, the EA CEO had to say:
“EA and PopCap are a compelling combination, PopCap has shown accelerated growth in both the social and causal markets.
PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.”
As a part of the mega deal, EA are bringing Plants vs. Zombies, Bejeweled and Zuma to “new platforms and markets.”