SEGA Feels They've Brought Too Many Sonic Titles to the Market
Nicholas Taylor by way of Joystiq
Apparently, SEGA have taken a liking to stating the obvious, as they have just said that they might have released a few too many Sonic the Hedgehog titles lately. When speaking with Joystiq, Alan Pritchard, head of sale and marketing at SEGA US, said that the releases over the past five years or so have been somewhat of a "mixed bag" and that the company should have been more strategic - like Mario.
“We’ve probably been guilty of bringing too many Sonic games to market too quickly,” said Pritchard. “Certainly if you look at Nintendo as a comparison, they have been a little bit more strategic with the way they bring their Mario titles to market.
“If you look at 2006 to 2008, there were a number of Sonic titles coming to market on various platforms with very little time in-between. If you look at all of the Sonic releases over the last four or five years, there’s a real mixed bag out there."
It's no mystery as to which Sonic titles Pritchard is referring to: 2006's "next-gen" Sonic the Hedgehog title received a Metacritic average of 46 and 43 on Xbox 360 and PS3, respectively; 2008's Sonic Unleashed scored an average of 60 and 54 on the same platforms; and 2007's Wii-exclusive Sonic and the Secret Rings and its 2009 followup Sonic and the Black Knight scored a 69 and 54, respectively.
“There are some 70s; there are some 60s; there are some 50s. We are upping the bar in terms of internal focus, investment, resource; and we plan to target 80-percent-plus. A Sonic game can sell if it’s a 60-percent Metacritic game, that’s not an issue. But is that really what the consumer wants? Is that what we should be doing as a publisher and a developer?
“We should be bringing much higher quality products to market to deliver a better experience for the consumer.”
With a bevy of Sonic titles debuting this year, including this week's digital-only Sonic the Hedgehog 4: Episode 1, the Wii and DS bound Sonic Colors and the Kinect-enabled Sonic Free Riders, it's clear that Sega isn't interested in slowing down the pace of speedy blue hedgehog-brand titles. And Pritchard tells us that we can expect more soon. "The early part of next calendar year, we have two very exciting, huge announcements to make. I'd love to be able to tell you more about them now but I can't. That's further evidence of how we're looking to improve and enhance our Sonic strategy."
Joystiq by way of VGChartz