2K Boss: ‘There are too many crappy games on Wii’
2K boss explains where companies are ‘going wrong’ on Nintendo formats
The global boss of 2K has predicted that publishers bringing non-licensed games to Wii this year could struggle – as the console’s market is “flooded by crappy titles”.
Speaking to MCV, Christoph Hartmann said that his company would find it difficult to secure the success it has enjoyed with its Carnival game if it had to release it today.
He said: “Where people go wrong in the casual market is that, while the development costs are exploding on the casual side, they’re treating the Wii like the old PC market – making cheap, accessible games. They think if they make ten titles and two are hits, they will finance the other eight. “But they forget these eight crappy titles will flood the market and will lead to problems in terms of production – and upset retailers. Also, the consumer will be pissed off because they’ll be confused.”
The "Nintendo Seal of Approval" stamp can be earned by filling out paperwork. Nintendo does not have any formal "proof of concept" board to review game ideas. Fill out the paper work, get the approval, then publish. This is the key reason why there are so many awful games for the DS and Wii.